Listerine – Growth Hacking with Print Media in 1920’s

Listerine – Growth Hacking with Print Media in 1920’s

Listerine hit people on their weak spot. People are often insecure with their body image and Listerine got them. They made people insecure about their breath. They coined a term halitosis, which derived from Latin root halitus, or “breath,” with the Greek suffix osis, “a state of disease ‚ÄúListerine, for instance, was invented in the […]