Click To Tweet Plugin – Growth Hacking Tools

Click To Tweet Plugin – Growth Hacking Tools

Ease of Use: Very Easy Integration: Basic WordPress Coding: None   This is one of the simplest growth hacking tools that we use at Growth Hack University for content marketing that has resulted in ton of engagement and traffic for our websites. Content marketing is a big part of any startup trying to get organic […]

Adapt, Grow and Win New Customers

Adapt, Grow and Win New Customers

SathyaAfter working with startups such as YourStory, OfferGrid, UnBuffer and more for 7 years, he’s decided to fill in the marketing gap by helping them grow without breaking the bank through his growth hacking experiments.

Nirma – growth hacking in India to get 35% Market Cap

Nirma – growth hacking in India to get 35% Market Cap

In India ‘Surf‘ by Unilever was synonym to detergent powder during the 1960s and 70s. It held an undisputed leadership in the detergent market then. However, their penetration was very low because their product was considered as the premium products. Then came the ‘NIRMA’ detergent powder; it dethroned the market leader by its strong pricing […]

Listerine – Growth Hacking with Print Media in 1920’s

Listerine – Growth Hacking with Print Media in 1920’s

Listerine hit people on their weak spot. People are often insecure with their body image and Listerine got them. They made people insecure about their breath. They coined a term halitosis, which derived from Latin root halitus, or “breath,” with the Greek suffix osis, “a state of disease “Listerine, for instance, was invented in the […]

Growth Hacking Amazon Prime in India

Growth Hacking Amazon Prime in India

How did Amazon India made sure the success of the Amazon Prime in the country? India has always been a price sensitive market and asking consumers to ‘pay’ for a subscription to avail best of their services was almost suicidal in the cut throat competition that e Commerce companies (Flipkart, Amazon, Snapdeal) in India face. […]

Growth Hacking Coffee Industry by Nespresso

Growth Hacking Coffee Industry by Nespresso

Nespresso smartly managed to re-invent the market a cheap commodity (coffee) and turn it into a perceived ‘luxury’ item that generates billions of dollars every year in a category that Nestle was able to redefine through the shrewdest marketing, distribution, pricing and retail business strategy I’ve ever seen. Ultimately, they’re selling capsules with 5 grams […]

Growth Hacking Story of Walt Disney World

Growth Hacking Story of Walt Disney World

Walt Disney World (WDW) in Florida, the spiritual (if not commercial) flagship of the Disney Corporation, just embodies business genius in many different ways. I can think of (and list below) at least five separate, brilliant maneuvers made by Walt Disney and his successors in the design and management of this property. What’s especially intriguing, I think, […]

Growth Hacking with Bottle Design by Coca Cola

Growth Hacking with Bottle Design by Coca Cola

What’s the best way to create instant brand-recognition and stand out in a monopolistically competitive market? Inimitable design. Enter the Coca-Cola bottle. In 1894, Mississippi shop owner Joseph A. Biedenharn began bottling Coca-Cola after he was impressed by its sales. He sold the drink to his customers in a common, unexceptional glass bottle called a Hutchinson. […]

Growth Hacking Red Bull Before the Age of Internet

Growth Hacking Red Bull Before the Age of Internet

The whole Red Bull story just fascinates me. These guys have really taken the status quo of marketing and turned it on its head. They have taken a drink made in Thailand and marketed it so well that it’s known the world over. The drink isn’t that great, but the brand is amazing. Especially in […]