Growth Hacking Coffee Industry by Nespresso

Growth Hacking Coffee Industry by Nespresso

Nespresso smartly managed to re-invent the market a cheap commodity (coffee) and turn it into a perceived ‘luxury’ item that generates billions of dollars every year in a category that Nestle was able to redefine through the shrewdest marketing, distribution, pricing and retail business strategy I’ve ever seen. Ultimately, they’re selling capsules with 5 grams […]

Growth Hacking with Bottle Design by Coca Cola

Growth Hacking with Bottle Design by Coca Cola

What’s the best way to create instant brand-recognition and stand out in a monopolistically competitive market? Inimitable design. Enter the Coca-Cola bottle. In 1894, Mississippi shop owner Joseph A. Biedenharn began bottling Coca-Cola after he was impressed by its sales. He sold the drink to his customers in a common, unexceptional glass bottle called a Hutchinson. […]