Growth Hacking with Bottle Design by Coca Cola

Growth Hacking with Bottle Design by Coca Cola

What’s the best way to create instant brand-recognition and stand out in a monopolistically competitive market? Inimitable design. Enter the Coca-Cola bottle. In 1894, Mississippi shop owner Joseph A. Biedenharn began bottling Coca-Cola after he was impressed by its sales. He sold the drink to his customers in a common, unexceptional glass bottle called a¬†Hutchinson. […]