Nirma – growth hacking in India to get 35% Market Cap

Nirma – growth hacking in India to get 35% Market Cap

In India ‘Surf‘ by Unilever was synonym to detergent powder during the 1960s and 70s. It held an undisputed leadership in the detergent market then. However, their penetration was very low because their product was considered as the premium products. Then came the ‘NIRMA’ detergent powder; it dethroned the market leader by its strong pricing […]