Nirma – growth hacking in India to get 35% Market Cap

Nirma – growth hacking in India to get 35% Market Cap

In India ‘Surf‘ by Unilever was synonym to detergent powder during the 1960s and 70s. It held an undisputed leadership in the detergent market then. However, their penetration was very low because their product was considered as the premium products. Then came the ‘NIRMA’ detergent powder; it dethroned the market leader by its strong pricing […]

Growth Hacking Amazon Prime in India

Growth Hacking Amazon Prime in India

How did Amazon India made sure the success of the Amazon Prime in the country? India has always been a price sensitive market and asking consumers to ‘pay’ for a subscription to avail best of their services was almost suicidal in the cut throat competition that e Commerce companies (Flipkart, Amazon, Snapdeal) in India face. […]

Growth Hacking Coffee Industry by Nespresso

Growth Hacking Coffee Industry by Nespresso

Nespresso smartly managed to re-invent the market a cheap commodity (coffee) and turn it into a perceived ‘luxury’ item that generates billions of dollars every year in a category that Nestle was able to redefine through the shrewdest marketing, distribution, pricing and retail business strategy I’ve ever seen. Ultimately, they’re selling capsules with 5 grams […]

Growth Hacking with Bottle Design by Coca Cola

Growth Hacking with Bottle Design by Coca Cola

What’s the best way to create instant brand-recognition and stand out in a monopolistically competitive market? Inimitable design. Enter the Coca-Cola bottle. In 1894, Mississippi shop owner Joseph A. Biedenharn began bottling Coca-Cola after he was impressed by its sales. He sold the drink to his customers in a common, unexceptional glass bottle called a Hutchinson. […]

3 Best Growth Secrets of Small Town Businesses

3 Best Growth Secrets of Small Town Businesses

I was at a dinner gathering a few weeks ago, and some of the guests were talking about trips they’d recently taken. One of the attendees told a story about a weekend getaway, where his wife and kids visited an ice cream shop in Chicago. This particular ice cream shop was recommended by another family, […]